5 Tips To Create Better Social Media Posts
5 TIPS TO CREATE BETTER SALON SOCIAL MEDIA POSTS Social media is a fabulous way of connecting with your current clients and keeping them engaged, especially while in lockdown. For some of us, the prospect of re-opening is still some time off. For others, it’s only a matter of days until we can open our […]
Action Cures Fear: 3 Salon Marketing Strategies You Must Do Now
ACTION CURES FEAR: 3 SALON MARKETING STRATEGIES YOU MUST DO NOW There is no doubt that salon owners (and their employees) are suffering financial strain as government legislation around COVID-19 continues to keep salon doors closed. Some salons will re-open in a matter of weeks. Others will have continued uncertainty well into (or even beyond) […]
12 Strategies To Keep Your Salon Alive During COVID-19
12 STRATEGIES TO KEEP YOUR SALON ALIVE DURING COVID-19 It’s been two weeks since we went into lockdown and I know many of you are feeling uneasy and anxious about how to keep your business flourishing despite the setback of COVID-19. Many of you are asking yourselves… Will I have a business to return to? […]
How To Develop A Winning Salon Marketing Promotion
SALON PROMOTIONS HOW TO DEVELOP A WINNING SALON MARKETING PROMOTION A well-put-together salon marketing promotion can be very lucrative for your business, but only if you create the conditions for success. Many salon owners struggle to achieve their promotional goals simply because they have not built a campaign with all the necessary components. A successful […]
Act With Integrity In Your Salon Or Risk Losing Your Business
ACT WITH INTEGRITY IN YOUR SALON OR RISK LOSING YOUR BUSINESS Over the weekend I had an interesting experience that reminded me just how important customer service is to the survival of your business. Treat people with integrity, care and respect and you will win every time. Treat them with arrogance, thoughtlessness and disdain and […]
7 Tips To Get Your Salon Till Ringing This Festive Season
7 TIPS TO GET YOUR SALON TILL RINGING THIS FESTIVE SEASON The busy festive season is a great opportunity to get your till ringing with Christmas joy. Why not maximise this time with these seven simple marketing strategies that will increase your revenue! GIFT CERTIFICATES: giving the gift of beauty is a no-brainer and a […]
How To Set Your Salon Pricing With Confidence
HOW TO SET YOUR SALON PRICING WITH CONFIDENCE This week I had the privilege of interviewing Kaz Staples, former managing director, founder and owner of Pure Delish – an award-winning company that produces premium breakfast cereals, snack bars, slabs, bites and biscuits. Kaz recently sold her company following an incredible 22 years in business. I […]
How To Stay Sane In The Busy Festive Season
HOW TO STAY SANE IN THE BUSY FESTIVE SEASON In the lead up to the festive season, there is a manic rush of clients to get their beauty treatments done before the holiday break. There are four things at play during this busy time: You need to look after you You need to look after […]
4 Simple Salon Marketing Search Strategies: Get Found Online
4 SIMPLE SALON MARKETING SEARCH STRATEGIES: GET FOUND ONLINE Search Engine Optimization (SEO) is a must for any salon looking to be found online when prospective clients go searching on Google for your business. Google rewards websites that have been optimized for the web by moving those websites up in the search listings – the […]
Upselling & Cross-Selling In Your Salon With Confidence
UPSELLING & CROSS-SELLING IN YOUR SALON WITH CONFIDENCE I often hear salon owners tell me they (or their staff) lack confidence in upselling and/or cross selling to their clients for fear of coming across as too pushy or sales driven. What if my client feels uncomfortable and then decides not to come back? What if […]
