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Act With Integrity In Your Salon Or Risk Losing Your Business

Good Vibes Only

ACT WITH INTEGRITY IN YOUR SALON OR RISK LOSING YOUR BUSINESS Over the weekend I had an interesting experience that reminded me just how important customer service is to the survival of your business. Treat people with integrity, care and respect and you will win every time.  Treat them with arrogance, thoughtlessness and disdain and […]

7 Tips To Get Your Salon Till Ringing This Festive Season

Lady with arms in the air smiling

7 TIPS TO GET YOUR SALON TILL RINGING THIS FESTIVE SEASON The busy festive season is a great opportunity to get your till ringing with Christmas joy. Why not maximise this time with these seven simple marketing strategies that will increase your revenue! GIFT CERTIFICATES: giving the gift of beauty is a no-brainer and a […]

How To Set Your Salon Pricing With Confidence

Pink Piggy Bank

HOW TO SET YOUR SALON PRICING WITH CONFIDENCE This week I had the privilege of interviewing Kaz Staples, former managing director, founder and owner of Pure Delish – an award-winning company that produces premium breakfast cereals, snack bars, slabs, bites and biscuits. Kaz recently sold her company following an incredible 22 years in business. I […]

How To Stay Sane In The Busy Festive Season

woman dancing with a red cloth on the street

HOW TO STAY SANE IN THE BUSY FESTIVE SEASON In the lead up to the festive season, there is a manic rush of clients to get their beauty treatments done before the holiday break. There are four things at play during this busy time: You need to look after you You need to look after […]

4 Simple Salon Marketing Search Strategies: Get Found Online

female hands on an ipad with Google search loaded

4 SIMPLE SALON MARKETING SEARCH STRATEGIES: GET FOUND ONLINE Search Engine Optimization (SEO) is a must for any salon looking to be found online when prospective clients go searching on Google for your business. Google rewards websites that have been optimized for the web by moving those websites up in the search listings – the […]

Upselling & Cross-Selling In Your Salon With Confidence

UPSELLING & CROSS-SELLING IN YOUR SALON WITH CONFIDENCE I often hear salon owners tell me they (or their staff) lack confidence in upselling and/or cross selling to their clients for fear of coming across as too pushy or sales driven. What if my client feels uncomfortable and then decides not to come back? What if […]