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How to Create A Salon Marketing Plan And Beat COVID

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HOW TO CREATE A SALON MARKETING PLAN AND BEAT COVID In the wake of COVID-19 lockdown, there was a tsunami of appointments in the first few weeks and then a sharp drop in bookings after the initial flurry of committed clients caught up on their beauty needs. The cycle of clients has started to regulate; […]

How To Develop A Winning Salon Marketing Promotion

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SALON PROMOTIONS HOW TO DEVELOP A WINNING SALON MARKETING PROMOTION A well-put-together salon marketing promotion can be very lucrative for your business, but only if you create the conditions for success. Many salon owners struggle to achieve their promotional goals simply because they have not built a campaign with all the necessary components. A successful […]

7 Tips To Get Your Salon Till Ringing This Festive Season

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7 TIPS TO GET YOUR SALON TILL RINGING THIS FESTIVE SEASON The busy festive season is a great opportunity to get your till ringing with Christmas joy. Why not maximise this time with these seven simple marketing strategies that will increase your revenue! GIFT CERTIFICATES: giving the gift of beauty is a no-brainer and a […]

4 Simple Salon Marketing Search Strategies: Get Found Online

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4 SIMPLE SALON MARKETING SEARCH STRATEGIES: GET FOUND ONLINE Search Engine Optimization (SEO) is a must for any salon looking to be found online when prospective clients go searching on Google for your business. Google rewards websites that have been optimized for the web by moving those websites up in the search listings – the […]

How to Create an Effective Marketing Plan That Gets Results

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HOW TO CREATE AN EFFECTIVE MARKETING PLAN THAT GETS RESULTS With summer fast approaching, many salons will be brimming with clients seeking their summer beauty treatments so they can enjoy the beach, social occasions and general well-being. But what can you do when the festive season is over and client bookings start to taper off […]

Understanding Your Salon Marketing Strategy

understanding your salon marketing strategy A strong salon marketing strategy is as important to the success of your salon or spa as the quality of your service. Perhaps more so. Without an effective marketing strategy in place, chances are you swing from promotion to promotion without seeing a consistent return on investment, and marketing seems […]