ORGANIC SALON MARKETING EXPLAINED

Organic salon marketing should be the foundation of any salon business marketing plan.

Get organic right and you will see a flow of clients and sales but there is no quick fix or shortcut.

Organic salon marketing that gets bottom-line results takes time, consistency, commitment and dedication.

The upside – organic is free!

Any marketing activity that you don’t need to spend money on (apart from hiring a salon marketing agency to do your organic for you) is considered organic marketing. There is no paid ad spend.

How does salon organic marketing work?

Organic marketing is a strategy to attract clients and potential clients to your salon business over time rather than using paid methods.

Organic marketing uses natural, authentic, and value-based tactics to generate awareness, build relationships and ultimately invite people to choose your salon for their treatments and services.

Examples of organic marketing activities include the following:

• Social media posts, stories, reels and Lives
• Reaching out to your followers (and potential followers) on social and striking up a conversation
• Carrying out hashtag and follower strategies on social
• Email marketing to current and potential clients
• Blogging
• Search marketing e.g., utilising Google My Business and the free online directories
• Ensuring your website is SEO friendly

The Final Word

By implementing an organic marketing strategy, you’re working to build a loyal and engaged community of followers (potential clients) over time who will come to know, like and trust you.

If you put in the ‘graft’ and do your organic well, you will have a greater chance of converting them into a loyal client.

Show them your personality, create authentic connections and give them advice and guidance of value – information that educates, informs and inspires.

It takes time to develop and maintain your organic marketing strategy, but it can lead to longer lasting engagement and that can lead to clients and sales.

Let us do your organic salon social media for you. It’s our core expertise. 

Book a free consultation to find more or check out our Salon Social Media Makeover Plan. It’s super popular if you’re in need of a social media transformation.