In today’s digital age, social media has become an essential tool for any business to reach a wider audience and attract potential customers.

Instagram, in particular, has become an increasingly popular platform for salon business owners to showcase their services and connect with their target market. However, with over one billion active users, it can be challenging to stand out and reach your target audience. This is where the Instagram algorithm comes into play, and one of the best ways to optimise it is by consistently posting original content.

Instagram’s algorithm is designed to show users the content they are most likely to engage with based on their past behavior, such as likes, comments, and shares. Therefore, posting original content that resonates with your audience is key to increasing engagement, which ultimately leads to better visibility on the platform.

Here are some ideas for original content salon business owners can post on Instagram to boost their algorithm.

1. Your Salon/Clinic

One of the most important things to communicate to potential clients is what makes your salon or clinic special. What sets you apart from other beauty salons in the area? Do you have a unique approach to hair or skincare? Do you use high-quality, all-natural products? Share some photos of your salon or clinic, including any special features or amenities, such as comfortable seating, relaxing music, or a complimentary beverage bar.

2. You and Your Team

Your clients want to know who will be taking care of them. Introduce your team on your website or social media channels, including photos and bios. Highlight their qualifications and experience, and explain why they are the best at what they do. You can also share team member stories or behind-the-scenes shots to show the personal side of your business.

3. Treatments and Services

Highlight the treatments and services that you offer. Give a detailed description of what each service involves, how long it takes, and any special benefits or features.  Share some photos or videos of clients enjoying your services to give potential clients a glimpse of what they can expect.

4. Retail Products

Many beauty salons sell retail products, such as skincare or haircare items. Share information about the products that you carry, including descriptions, ingredients, and benefits. You can also highlight any special promotions or discounts that you may offer on these products.

5. Before-and-After Transformations

Posting before and after photos of clients’ hair, nail or skin transformations is a great way to showcase your skills and expertise as a beauty professional. It also helps potential clients visualise the possibilities of what you can do for them. Be sure to tag your client in and use relevant hashtags to reach a wider audience.

6. Skin Tips/Education

Sharing skin tips and education is a great way to establish yourself as an expert in the beauty industry. Provide tips on skincare or haircare, and share information on the latest trends or techniques. You can also share educational posts on topics like the benefits of certain ingredients or the importance of a proper skincare routine.

7. POV Reels

POV (point of view) reels are a popular video format on social media. They involve a camera recording a person’s perspective as they go about their day. Create a POV reel of a client experiencing one of your treatments or services. This can give potential clients a feel for what it’s like to be in your salon and to enjoy your services.

The Final Word

Posting original content is crucial for a salon’s success on Instagram. By consistently sharing unique and authentic content that resonates with your audience, you can increase engagement, boost your reach, establish your brand identity, and encourage repeat visits. So, get creative and start posting original content today to improve your salon’s Instagram presence!

Want more tips? Download our FREE eBook, The Salon Owners Guide to Instagram Marketing, which is filled with tips for salon owners who want to boost their social media success. Grab your copy now!